Fantasy Farm - Privacy policy

Last updated: 24/06/2026

This Privacy Policy explains how we collect, use, store and protect personal information when you visit the Fantasy Farm website, buy tickets or contact us.

Fantasy Farm is operated by:

2 Four 6 Marketing Limited
1st Floor Spitalfields House, Stirling Way, Borehamwood, Hertfordshire WD6 2FX

For data protection purposes, 2 Four 6 Marketing Limited is the data controller for the personal information we collect and use in connection with Fantasy Farm.

You can contact us about this Privacy Policy or your personal data by emailing:

contact@fantasyfarmuk.com 

1. What information we collect

We may collect and use the following personal information:

• your name
• your email address
• your telephone number
• your billing details
• your ticket booking details
• your payment status
• your attendance date
• any accessibility or essential companion information you provide
• messages, enquiries or complaints you send to us
• website usage data, including cookies, device information, IP address and browser information
• marketing preferences, including whether you have agreed to receive emails or SMS messages from us

We do not intentionally collect sensitive personal information unless you choose to provide it to us, for example when asking about accessibility needs.

2. How we collect your information

We collect information when you:

• visit the Fantasy Farm website
• buy tickets through Easol
• sign up for updates, offers or launch discounts
• contact us by email, form, phone, social media or another channel
• attend the event
• enter a competition, promotion or survey
• accept cookies or similar technologies on our website

3. Ticketing and Easol

Fantasy Farm tickets are sold through Easol.

Customer data collected during the booking process is held on Easol servers and processed through the Easol platform.

Where Easol processes customer data on our behalf for ticketing, booking management, customer communications and payment-related services, Easol acts as our data processor.

Easol may also process some personal data for its own purposes, including account management, fraud prevention, platform security, analytics or legal compliance. Easol explains this in its own privacy policy. 

4. How we use your information

We use your personal information to:

• process ticket purchases
• send booking confirmations and tickets
• manage entry to Fantasy Farm
• provide customer support
• respond to questions, complaints or requests
• manage accessibility and essential companion arrangements
• send event updates and important service information
• manage safety, security and fraud prevention
• improve the website and customer experience
• send marketing messages where you have agreed to receive them or where the law allows us to do so
• comply with legal, tax and accounting obligations
• protect our rights if a dispute, chargeback or legal claim arises

5. Our lawful basis for using your information

We only use personal information where we have a lawful basis under UK data protection law. The lawful bases are set out under UK GDPR. 

We rely on the following lawful bases:

Contract

We use your information to process your ticket purchase, send your tickets and provide access to the event.

Legitimate interests

We use your information where we have a legitimate business reason, including customer service, fraud prevention, event safety, business administration, improving our website and handling disputes.

Consent

We use consent for certain marketing communications and non-essential cookies where required.

You can withdraw consent at any time.

Legal obligation

We may use and keep information where we need to comply with legal, tax, accounting, regulatory or law enforcement obligations.

6. Marketing

We may send you marketing emails or SMS messages about Fantasy Farm, our events, offers and related updates where you have opted in or where the law allows us to contact you.

You can unsubscribe at any time by using the unsubscribe link in our emails, replying STOP to SMS messages where available or contacting us directly.

We will not sell your personal information to third parties for their own marketing.

7. Service messages

Even if you unsubscribe from marketing, we may still send you important service messages about your booking or the event.

These may include ticket confirmations, event updates, safety information, changes to opening arrangements, postponement information or cancellation information.

8. Cookies and tracking

The Fantasy Farm website may use cookies and similar technologies.

Cookies help the website function, process bookings, remember preferences, measure performance and support marketing.

Some cookies are essential for the website and ticketing process to work. Other cookies, such as analytics or advertising cookies, may require your consent.

Where required, we will ask for your consent before placing non-essential cookies on your device.

You can manage cookies through the cookie banner or your browser settings.

9. Who we share information with

We may share personal information with:

• Easol, our ticketing platform
• payment providers used to process transactions
• email and SMS service providers
• website hosting and IT providers
• event staff, security, stewards and access control providers
• customer support providers
• professional advisers, including accountants, lawyers and insurers
• regulators, law enforcement or public authorities where required
• card issuers, payment processors or banks where needed for fraud checks, refunds, disputes or chargebacks

We only share information where needed and we require service providers to protect personal information.

10. Payment information

Payments are processed through the ticketing and payment providers used by Easol.

We do not store full card details on our own systems.

Payment providers may process your payment information to complete transactions, prevent fraud and comply with legal obligations.

11. Accessibility and carer information

If you provide accessibility information or show eligibility for an essential companion or carer ticket, we will only use that information to support access arrangements and event administration.

We will not use this information for marketing.

12. Event photography and filming

Photography and filming may take place at Fantasy Farm.

Images and video may be used for marketing, social media, press, advertising and promotional purposes.

Where we take close-up images of individuals for marketing purposes, we will seek consent where required.

If you have concerns about photography or filming at the event, please speak to a member of staff.

13. How long we keep your information

We keep personal information only for as long as needed.

Booking, transaction and customer service records may be kept for as long as needed for accounting, tax, fraud prevention, dispute handling, chargebacks or legal claims.

Marketing data will be kept until you unsubscribe or ask us to stop using it, unless we need to keep a record of your preference.

We may keep limited records after deletion where needed to show we have complied with your request.

14. International transfers

Some of our service providers may store or process personal information outside the UK.

Where this happens, we will take steps to ensure that appropriate safeguards are in place to protect your personal information.

15. How we protect your information

We take steps to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

This includes using reputable service providers, access controls and secure systems where appropriate.

No website, platform or email system can be guaranteed to be completely secure.

16. Your rights

You have rights under data protection law. These may include the right to:

• access the personal information we hold about you
• ask us to correct inaccurate information
• ask us to delete your information
• object to certain uses of your information
• ask us to restrict how we use your information
• ask for a copy of your information in a portable format
• withdraw consent where we rely on consent
• complain to the Information Commissioner’s Office

Some rights only apply in certain circumstances.

To exercise your rights, contact us at:

contact@fantasyfarmuk.com 

We may need to verify your identity before responding.

17. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office.

The ICO is the UK regulator for data protection.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

The latest version will be published on the Fantasy Farm website.

Where changes are significant, we may take additional steps to tell you.